The Gujarat State Handicraft Development Corporation also wanted to know about the ground realities of embroidery artisans and requested a Development Support Organisation to help them in this process. This led to the formation of Kutch MahilaVikasSangathan (KMVS) as a development organisation which decided to work for women’s empowerment, the craft activity being a focal point.

KMVS registered itself in 1989 as a Society and Trust enabling rural women to take charge of their own development, question their condition and position as women, and discover solutions for their socio economic development by working as a collective.

The collective worked on different issues concerning the lives of its rural members focussing on health, education, environment, legal and self-government issues. Handicraft activities were the first point of intervention in the community for a larger, long-term transformation.