Qasab is known for its outstanding quality of authentic Kutch embroidery, appliqué and patchwork products, its hallmark being – traditional motifs reflecting the cultural identity of each community in contemporary designs through items of premium quality.

The primary approach is to highlight the distinct and unique identity of each of the ethnic groups and their embroidery styles through the artistic work – so that the beautiful work is not just referred to as generic Kutchi embroidery.

The prices of the products are determined by the rural craftswomen themselves as being competitive and fair. Qasab distributes a portion of its profits as dividends to its artisan members, ploughing back the rest for business growth, capacity building and training of new artisans and community development activities.